About the Client
My Ecom Builder is a done-for-you TikTok Shop branding agency. They partner with influencers, entrepreneurs, brands, and agencies to build and grow TikTok-native brands. They handle sales on a profit-share model and work across Shopify, dropshipping, TikTok Shop, and Amazon. In short: they can launch a TikTok Shop brand for you and build a funnel around it – no matter where you currently sell.
Act I – The First Call: “We need leads.”
Our first conversation was about lead generation. They wanted more calls and more clients.
But after a quick look at their socials and website, we pressed pause.
Their social pages were almost empty. The website looked old and didn’t match the standard of modern marketing or branding companies. For a TikTok branding agency, their own brand didn’t show confidence or proof. If we sent cold traffic to this, replies would be low, skepticism would be high, and we’d waste money and reputation.
So we set a clear boundary: no outreach until the brand is ready.
Not to delay things – to avoid bad results.
The Challenges
1) A strong offer hidden behind a weak storefront
They had a good model (DFY + profit share), but nothing online showed that strength. When a new visitor arrived, they didn’t see reasons to trust or to act. Without a solid first impression, even great outreach falls flat.
2) A foggy story and thin proof
They were early-stage and still shaping the message. It wasn’t obvious who they served, what exact outcomes they delivered, and why they were different. Also, there wasn’t much visible proof – no clear case highlights, few testimonials, and little founder presence.
3) A website that didn’t sell or guide
The site looked dated. It didn’t use trust assets (projects, testimonials, CEO video, team photos) in a way that reduces doubt. Calls to action were not strong or repeated. The path from “I’m curious” to “I’m ready to talk” wasn’t clear.
Our Solution
We treated this like a relay race: brand first, outreach second. Here’s what we did and why.
Step 1 – Get clarity before we create
What we did: We sent the CEO a focused questionnaire to understand ideal clients, core offers, objections, and any proof we could lean on.
Why it mattered: Guessing leads to messy messaging. This step gave us shared language and a clear direction, so design and copy wouldn’t drift.
Step 2 – Plan the website like a sales tool (not a pretty brochure)
What we did: We wrote a website specification and information architecture. We mapped every section: where the main promise goes, how we introduce services, where proof lives, which CTAs appear, and in what order.
Why it mattered: A site should move a buyer from “who are you?” to “I trust you” to “let’s talk.” The plan ensured each section had a job and earned its place.
Step 3 – Put trust everywhere a buyer needs it
What we did: We wove in proof across the experience – projects/previous work, testimonials, a short CEO video, and real team photos.
Why it mattered: Buyers don’t trust by default. Seeing people, results, and recognizable work lowers the guard and speeds up decisions.
Step 4 – Design with intention (Figma)
What we did: We wove in proof across the experience – projects/previous work, testimonials, a short CEO video, and real team photos.
Why it mattered: Buyers don’t trust by default. Seeing people, results, and recognizable work lowers the guard and speeds up decisions.
Step 5 – Write copy that explains and converts
What we did: We wove in proof across the experience – projects/previous work, testimonials, a short CEO video, and real team photos.
Why it mattered: Buyers don’t trust by default. Seeing people, results, and recognizable work lowers the guard and speeds up decisions.
Step 6 – Build it well and ship it
What we did: We developed the site, tested the flow, checked all links and forms, and delivered a smooth experience.
Why it mattered: A broken or slow site kills trust. Launching clean means outreach won’t be wasted.
Step 7 – Fix the social presence to match the promise
What we did: We cleaned up bios, visuals, and highlights. Then we launched a simple content rhythm: two helpful posts per week. We also produced their first authority video to set the voice and introduce the brand properly.
Why it mattered: When cold leads check your socials (and they will), they should see life, expertise, and consistency. This reduces doubt before the call.
Act II – Why We Waited on Outreach
We didn’t hold off because we were slow. We held off because rushing outreach into a weak brand creates bad outcomes: poor reply rates, higher skepticism, damaged sender reputation, and a harder time closing even the warm conversations.
By upgrading brand and website first, every cold touch later would land on a presence that says, “You can trust us.” That’s how you protect spend, speed up sales calls, and build long-term momentum.
Results (So Far)
A brand that now matches the offer
The new site and social profiles look like a real TikTok-first agency. Visitors immediately get what they do and who they help. The design and copy feel modern, simple, and confident.
A clearer story that’s easier to sell
The message is organized. Services are explained, benefits are obvious, and proof is visible across the journey. This helps both the buyer and the sales team.
A website that actually moves people forward
Calls to action are clear and repeated. Trust (projects, testimonials, founder, team) is placed where doubts usually appear. The path to booking is simple.
Socials that work in our favor
Profiles are up to date, the first authority video sets the tone, and the 2 posts/week rhythm starts building familiarity. Now, when leads check the brand, it helps the sale instead of hurting it.
Ready for outreach (by design)
With the brand foundation set, outreach can begin without tripping over basic trust problems. Cold traffic will meet a credible presence, which should mean better replies and better calls.
